We invite you to become one of our cherished partners to deploy the global information super highway all over Africa, South of the Sahara. Genuine Café provides a unique blend of internet access, global telephony service and the chance to have quality (fast food) food and beverage.
Take this wonderful opportunity to become part of the fastest growing and trend-setting provider of electronic communication and exclusive dining experiences. Join us. Be a part of the Genuine Café family.
It is our utmost desire to make our franchisees to be happy, successful, and realize an excellent return on their investment. The success of our franchisees and the satisfaction of our patrons are our top priority. Check out the Facts about Franchising.
The Genuine Café Opportunity
Financial Opportunity
The earning potential of any franchise opportunity is subject to many factors that include but are not limited to, location, and the amount of time you devote to the business, your management abilities, and the quality of the franchise support system. An investment in an established franchise provides a number of benefits that will hopefully enable you to reach your entrepreneurial dreams.
Support
Genuine Café provides support for every step of the process, from your franchise application, to the location and leasing of your facility, to the opening, to the ongoing operation of the business.
The Genuine Café support team is dedicated to supporting our franchisees. In addition to the field support provided to you, Genuine Café will provide a consultant that will act as a liaison with each franchisee. This ongoing business consulting is an invaluable service provided to franchisees. The business relationship formed between the consultants and franchisee enhances the success of the entire operation.
Architectural Design
The Genuine Café design staff consults with franchisees throughout the construction process. Architects provide preliminary design in relation to operational layout for all new construction or conversion of layouts, including image and decor. The Genuine Café design team recommends construction materials and facilitates the construction and scheduling process. Equipment specifications are also provided.
Training
The Genuine Café training covers the introductory business and operational skills required to efficiently manage the operations while ensuring premium quality products are prepared and served according to our exacting standards. The training is highly interactive, and trainees are monitored closely to ensure optimal effectiveness.
The Genuine Café training team coordinates with each franchisee to develop the proper support to ensure the timely and efficient opening of each facility. The support includes training prior to and through the first week of operations. All franchisees are required to participate in our comprehensive training program.
Product Management
The product management team will work with the franchisees to maintain a portfolio of high quality products. New products will be introduced through a careful selection process that includes the franchisees as well as operations and product management input.
Marketing and Promotions
Genuine Café provides ongoing marketing support. The marketing team will work closely with each franchisee to develop and execute strategic marketing plans. Access to high-quality brand wide point-of-sale and advertising materials is provided. Our marketing staff generates innovative sales building promotional ideas and support items. A variety of programs to generate publicity are also available.